How we collaborate with the music, entertainment, & sports industries

Audience works with everyone across music, entertainment, and sports—advocating for audiences and everyone who makes things for them. Every project is grounded in audience psychology and built across strategy, creative, engagement, and impact—because the best work doesn't live in just one of them.

Every package is customizable, and every project is built around what you need. We also offer à la carte services across all our categories.

  • For launching something new—projects, albums, series, programs, initiatives, and experiences—built from the audience up. We work with you from the early thinking through the launch, shaping how the work meets the audience it's made for. The Architect is for the work that doesn't yet exist.

    Typically includes:

    • Audience Research & Insights

    • Cultural Strategy

    • Brand & Messaging Strategy

    • Content & Creative Strategy

    • Campaign Development

  • For building connection, community, and momentum across creators, industry professionals, and audiences. We work on the long arc—the ongoing relationships, the cultural moments, the communities that turn audiences into something bigger. The Ambassador is for the work that brings people together.

    Typically includes:

    • Audience Engagement

    • Content & Creative Strategy

    • Program Development

    • Partnerships & Collaboration Strategy

  • For cultural and social impact work across entertainment—with creators, industry professionals, and audiences. We build initiatives that move beyond reach and revenue toward something more—helping music, entertainment, and sports show up for their audiences and industries. The Advocate is for the work that has to matter.

    Typically includes:

    • Cultural Strategy

    • Content & Creative Strategy

    • Social Impact Strategy

    • Program Development

    • Partnerships & Collaboration Strategy

    • Measurement & Evaluation

  • For projects with a specific scope—individual services across our four areas of specialization. We work with you on the piece you need, scoped to fit. À la Carte is for the work that already has shape.

    Strategy:

    • Audience Research & Insights

    • Cultural Strategy

    • Brand & Messaging Strategy

    Creative:

    • Content & Creative Strategy

    • Campaign Development

    Engagement:

    • Audience Engagement

    • Program Development

    • Partnerships & Collaboration Strategy

    Impact:

    • Social Impact Strategy

    • Measurement & Evaluation